WOWcruise was founded by in 2017 by travel industry professional George Johnson, out of frustration with the cruise booking options. During our research, George said, we found that all of the agents that we visited either scored poorly with regard to knowledge of life on board specific cruise ships, cruise programmes and even their destinations. Whilst cruise call centres, he added, were so sales pushy that we were entirely put off altogether. We all agreed that none of us wanted to end up on a cruise that a sales person pushed us into in order to hit their target!
So there it was. We needed to create the space for people to gather knowledge, to include life on-board experience, and then to enable them to book as they chose.
That led us on to build a small team of cruise experts (in that we mean people that have ‘lived’ cruise, having either worked on board or having based their careers in the industry) and creating an inspiring space for them to work from. And then to building a modern on-line booking facility.
The early days were spent in a not so inspirational, one window, two desks, rented room. That place, however, was where we gathered our industry foresight, our understanding of consumers wants, moods and needs and from where we made up our game plan. It was where we did our early deals and from where began talking to potential investors. ‘It felt not like the start line but rather the prep room ahead of the start line.’
The Experience Centre
We had to move though, one room, wasn’t going to cut it for much longer. Rather than a regular office environment though, we were asked to create an ‘Experience and Knowledge Centre’ that could be shared with customers and our team alike. We went on to design the space ourselves, and soon after opened in the centre of Cardiff, our first walk-in ‘Experience Centre’. It’s unique, light, airy and an inspiring place in which to work, and people love to come in and talk with us about their own cruise experiences - actually we’ve found that we now gather most of our consumer mood intel out of our Experience Centre. Come see us, ask us, tell us, People!
On-line Booking... at last!
It’s been our biggest challenge to date. Bringing to life an on-line booking website has been a far greater task than we bargained or planned for. But the dedication and tenacity of the WOWcruise team kicked in and together, we did it! And we are completely in love with it. Book at leisure and at will, People!
Well, who knows? We will let The People take us on that journey. We do hope that People get the freedom feeling that’s behind our entire business model and that they travel create the future with us. We will write it here however it happens...