Our Story

WOWcruise was founded in 2017 by travel industry professional George Johnson out of sheer frustration and disappointment with the options available for booking a cruise holiday. George found that the cruise travel agents that he visited seemed to have limited knowledge of life on board cruise ships, cruise programmes and even the destinations. And the cruise call centres that he rang were so pushy that he felt really put off!

This led George to build a small team of cruise experts who have lived and breathed the cruising lifestyle. Together, they created an Experience and Knowledge Centre in Cardiff city centre where they share their intimate knowledge and experiences with cruise customers. The Experience Centre is a light, bright and inspiring place to work and a relaxing space for customers to chat, discover their next destinations and the latest in cruise news.


During the past 3 three years, WOWcruise has acquired a top level feefo rating and has become the go-to destination for cruise customers of all types. Having built some incredible relationships with customers and suppliers, WOWcruise remains focused on one thing only - YOU! 

Due to current events, our Experience Centre is temporarily closed, but phone lines are OPEN.  Please give us call so we can chat about your next cruise over a virtual cup of tea!

Why WOW?

At WOWcruise, our customers are at the heart of everything we do. We really want to WOW you on every level.

We are committed to providing a personalised cruise concierge service to all of our customers so that they each receive support and advice that is tailored to their needs. We pride ourselves on our high levels of repeat custom, so we must be doing something right!

We are always honest and upfront about our pricing, We guarantee that we will never charge booking fees on our offers and we always clearly state what is included in each offer – no nasty surprises here!

We are a member of ABTA (the UK’s trade association for travel agents) so you have the benefit of ABTA’s assistance and Code of Conduct. As a member of ABTA, we also provide financial protection for your money for total peace of mind. We also have low deposits and monthly payment plans available.

Our Team


Jonathan Turner - aka: Jon

I am Jonathan Turner, your expert Sales Advisor. In my 25 years of working alongside many of the world’s leading cruise lines, I have been fortunate enough to visit some incredible places including the Mediterranean, Baltic, Americas, French Polynesia, Australia, Thailand, Hong Kong, India and South Africa to name a few. I have now returned home after all these years and my aim is to share my knowledge and create excitement with our customers whilst making your dreams of visiting outstanding ports, countries and travelling on fantastic cruise ships a reality. So, allow me to build your perfect bespoke voyage of a lifetime!

Natallia Dowsett - aka: Nat

I am Natallia Dowsett, your expert Sales Advisor. My career at sea began in 2007 when I decided to work on a cruise ship. My life-long passion for traveling has been enriched by sailing on almost every itinerary Holland America Line has to offer. Being a part of the Shore Excursion Team I have been to 55 countries so far and I am so happy that I can now share all my amazing stories with you and guide you in the discoveries of the beauty of nature, wildlife and the variety of cultures and traditions we encounter on each cruise; ultimately to create the experience of a lifetime for you!